Once again I have redesigned and redefined my logo. I had been using different logos for each area I delved into - I wanted something that would represent all areas of what I do: web development, graphic design and of course, drawing.
This meant it needed to be slightly 'vague' in what it displayed (no pencil icons, no HTML references etc). I wanted something strong but also not too masculine. I felt a hand drawn 'type' would represent the creative and custom elements of what I do and also look quite elegant.
I started with an initial sketch on a piece of paper with your regular old ballpoint pen:
I then used the 'AdobeCapture' app which has an amazing 'shape' feature - it takes your sketch and converts it straight into a vector. You can choose to eliminate any 'mess' or noise that appears around your mockup.
Once I had this saved to my computer, I then massaged all bits and bumps (paths and anchors) in Adobe Illustrator until I was happy with how it looked and felt. I find when you are working with paths, to achieve a smooth finish - the less anchors the better. The godsend here was the 'smooth' tool - I LOVE this tool. You simply select your shape, select the smooth tool and click and drag along the path. The tool will remove any jagged or rough edges and create a more streamlined edge.
I created the usual guidelines, made sure everything was lined up (however I didn't want it to be too 'anal' for lack of a better word). I primarily just made sure it all felt right when you looked at it.
The next step was something I had never done with my own logo before... Oops. I created a square, turned it on one of it's points to get a diamond type shape. This is what I used to visually fit my logo to (notice the 'y' is sitting along one edge and the 'l', 'a' and 'e' are just confined within the edges of the diamond. Of course there had to be a feature (the top of the l) which sat outside of the box :) and ta-da! New logo.
I am quite pleased with the way it turned out (however being a designer by trade, we all known I'm going to come back and tweak it again!). Until next time...